Examples of projects
Our associate, Cornwell Management Consultants plc, won a major study on Public Sector Broadband Aggregation for the Welsh Assembly. Profundus was subcontracted to manage and lead one of the three parallel tasks, to ascertain the present and future requirements of public sector bodies in Wales, in respect of telecommunications generally and broadband in particular. We then contributed to the appraisal of options and business planning.
Profundus worked with our associate in France to undertake a comparison, in the major countries of Europe, of incumbents' strategies in respect of wholesale DSL, local loop unbundling and leased lines. Profundus undertook research in the UK and our associates in Germany and Italy worked to the same specification to deliver the complete picture.
A leading UK provider of managed hosting services commissioned Profundus to undertake on its behalf a competitive benchmarking exercise and to make recommendations on a development programme and pricing in order to enhance its own market position.
A manufacturer of consumer durables, enjoying considerable success with its core product, was beginning to see a flattening of sales in the face of increased competition. Profundus was tasked to undertake research and produce a market model, which would be used for forecasting and strategic decision making.
The research arm of a Japanese bank was conducting a review of investment opportunities in the European and US telecoms industries. Profundus was invited to prepare papers on each, expressing views of events, key issues and future prospects.
A French group required a complete mapping of channels to market in the UK mobile network services sector. A Profundus associate specialising in mobile marketing issues had much of the base data to hand and utilised his extensive industry contacts to fill holes and update it.
A UK operator laid plans to launch a series of voice/IP service bundles to SMEs. Profundus was retained to advise on this strategy, in particular producing information on what competitors' approaches were to this opportunity.
A pan-European operator sought assistance in developing its DSL business plan. Profundus, working with an associate consultancy, researched and provided advice on a sector-based marketing strategy.
A US start-up, specialising in m-commerce solutions commissioned Profundus to seek partners and acquisition candidates in Europe. Acting with our associates in several European countries, over 80 companies were researched and shortlisted to 20.
An overseas supplier developed an IVR system with a number of innovative characteristics. Profundus was asked to review the UK market for IVR and advise on opportunities and applications. Profundus secured the services of one of the country's leading specialists in this field and additionally organised a number of in-depth interviews with potential customers.
A UK-based investment house/stockbroker required a search of software companies with a view to a possible acquisition by one of its corporate clients. Profundus shortlisted four suitable companies, reporting on their products, strategy, ownership and financial position.
